DIGITAL SIGNAGE, SOME FACTS.

Expected to be worth $24 Billion by 2023, digital signage is the second fastest growing market behind online – many organisations either have already adopted it

or are planning to in the near future. There are lots of studies reporting impressive

digital signage statistics about the effectiveness of the medium, and predictions

show that the industry is going to keep growing for at least the next few years.

One of the major reasons for this growth is the convergence of communications with

technology. As people are growing more accustomed to social media and digital

interactions via the web, visual communications are becoming more common and

more relevant. Also, the more screens available to people, the more points of contact

are available for digital messaging.

Although retail was the first industry to adopt digital signage, organizations of all

types now see the value in a digital medium for both internal and external

messaging. Email has become a burden with copious amounts of marketing spam

and the sheer volume of internal messages. Today savvy business people are

finding new ways to capture the attention of both their visitors and their employees.

Soon everyone will have some form of digital signage in their business – whether it’s

public-facing, for internal communications, or both. And there are some excellent

reasons to do so. Here are some digital signage statistics that will make a believer

out of even the most sceptical person:

Digital Signage has Reach and Saturation

1. 52% of people say they’ve seen a digital sign in the past week

2. 47% remember seeing a specific ad or message

3. Recall jumps to 55% when talking about outdoor digital billboards

4. 80% of shoppers say they have entered a store because a digital sign

caught their interest

With so many digital signs in so many locations these days, it’s no surprise that

people notice them. What’s striking is that they remember seeing them, and even

remember specific content they’ve seen. In retail settings, the messages they are

exposed to have often prompted an unplanned purchase.