DIGITAL SIGNAGE, SOME FACTS.
Updated: Aug 31, 2021
Expected to be worth $24 Billion by 2023, digital signage is the second fastest growing market behind online – many organisations either have already adopted it
or are planning to in the near future. There are lots of studies reporting impressive
digital signage statistics about the effectiveness of the medium, and predictions
show that the industry is going to keep growing for at least the next few years.
One of the major reasons for this growth is the convergence of communications with
technology. As people are growing more accustomed to social media and digital
interactions via the web, visual communications are becoming more common and
more relevant. Also, the more screens available to people, the more points of contact
are available for digital messaging.
Although retail was the first industry to adopt digital signage, organizations of all
types now see the value in a digital medium for both internal and external
messaging. Email has become a burden with copious amounts of marketing spam
and the sheer volume of internal messages. Today savvy business people are
finding new ways to capture the attention of both their visitors and their employees.
Soon everyone will have some form of digital signage in their business – whether it’s
public-facing, for internal communications, or both. And there are some excellent
reasons to do so. Here are some digital signage statistics that will make a believer
out of even the most sceptical person:
Digital Signage has Reach and Saturation
1. 52% of people say they’ve seen a digital sign in the past week
2. 47% remember seeing a specific ad or message
3. Recall jumps to 55% when talking about outdoor digital billboards
4. 80% of shoppers say they have entered a store because a digital sign
caught their interest
With so many digital signs in so many locations these days, it’s no surprise that
people notice them. What’s striking is that they remember seeing them, and even
remember specific content they’ve seen. In retail settings, the messages they are
exposed to have often prompted an unplanned purchase.